Shake the Pillars

икона за подарък“Live with It” is an impressive spoof ad campaign from Friends of the Earth Netherlands. It’s a mock iphone app from Shell for Nigerians in the Niger river delta  who have to live with the oil spills, gas … Continue reading →

Last year I presented a session at a workshop for Amnesty International on a creative consumer campaign launched in Europe by Greenpeace,  bringing together two powerful ideas – brand-jamming and gamification – into an excellent mobilization campagn. The video gives … Continue reading →

ХудожникБогородицаI recently presented a session at a workshop for Amnesty International on a creative consumer campaign launched in Europe by Greenpeace that brings together two powerful elements of brand-jamming and gamification. The video gives the background to the campaign and why it stands out as one of the most impressive mobilization campaigns of 2011. What [...]